How To Drive Traffic & Engagement With Push Notifications – Search Engine Journal

Leverage the power of push notifications to easily increase the number of engaged visitors to your website.
This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own.
Do you want to drive more traffic to your website?
Do you need visitors who are engaged with your content to return to your website again and again?
As a publisher, you need a steady stream of engaged traffic to generate revenue from advertising.
In this article, we’re going to look at ways publishers can increase traffic with Notix push notifications.
According to Similarweb, publishers like New York Times (nytimes.com) receive over 40% of their traffic from organic search, 6% from social media, 4% from referrals, and 2% from emails. The majority of traffic comes from direct sources (46%).
The Wall Street Journal (wsj.com) receives over 30% from organic search, 7% from social media, 7% from referrals, and 1% from emails. Like the New York Times, the majority of traffic comes from direct sources (53%).
Direct sources of traffic can be harder to pinpoint, but often include returning visitors who enter the URL of the website into the browser or use a saved bookmark.
Website analytics tools like Google Analytics will also reveal the number of visitors who are new to your site versus the number of returning visitors.
You can analyze the behavior of these visitors to see which traffic is most engaged with your content between the time spent on-page and the average number of page viewers between both segments of visitors.
How do you create a higher amount of returning visitors, who appear to make up a large piece of traffic that comes from direct sources?
To convert a visitor into a subscriber, many publishers will use email opt-in in various formats throughout the website.
When it comes to increasing that returning visitor number, there are a few specific challenges when it comes to email opt-ins.
Publishers also rely on social media to help keep visitors loyal to their content.
Challenges can arise when converting new visitors to returning visitors using social media channels.
In both cases – the email inbox and social media newsfeed – you are competing against a flood of other messages from acquaintances and other brands that your subscriber follows.
Enter push notifications.
How To Drive Traffic & Engagement With Push Notifications
Image created by Notix, March, 2022
Push notifications can be a faster, easier solution to increase the number of returning visitors to your site.
How do Notix push notifications help publishers generate more returning traffic?
As you can imagine, the single click to sign up makes it easier to grow your notification list – you don’t have to rely on your visitors to enter a correct email address or follow you after leaving your website.
You are no longer relying on email servers or social media algorithms to properly filter your message into your subscribers’ main view.
You also won’t be working with the personal data of your subscribers as you would with email notifications.
Now that your site is set up with push notifications, how can you make sure they’re performing at their highest potential?
Notix push notifications give you the ability to send notifications to all or segments of your subscribers immediately, at a scheduled time, or automatically when you publish new content.
With immediate and scheduled notifications, you can reach your subscribers at the times you think they are most likely to be online and ready to engage with your content.
Scheduled notifications by time zone can help you reach your subscribers at the right time, no matter where they are located in the world.
As a busy publisher, you can also automate your notifications to go out along with your new content.
This allows you to generate return traffic without doing any additional work.
To keep your subscribers happy, you can segment your subscribers based on interests and other factors to ensure that the messaging you send fits with their needs.
Websites that cover multiple topics will find this useful when ensuring fans of one topic aren’t fed messages from another.
International publications can use audience segmentation to tailor content to subscribers’ regional interests.
With a WordPress plugin and free plans for up to 30,000 active subscribers, it’s easy to integrate Notix.
Learn more and book a demo to see how Notix can help you re-engage your visitors with your content and drive valuable return traffic to your website.
Image Credits
Featured Image: Image by Notix. Used with permission.
 
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NOTIX is a push notifications service that helps to increase audience engagement, reaching every user for any kind of client … [Read full bio]
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