How to Honor International Women’s Day in Your Marketing – The National Law Review

Today is International Women’s Day – as I’m sure you’ve seen on social media. This year’s campaign theme — Break the Bias — spotlights the individual and collective biases against women that fuel gender inequality. 
“Whether deliberate or unconscious, bias makes it difficult for women to move ahead,” the International Women’s Day website reads. “Knowing that bias exists isn’t enough, action is needed to level the playing field.
The campaign asks that people show their support for this year’s theme by posting selfies to social media posing with their arms crossed along with the hashtags #BreaktheBias and #IWD2022.
People can also submit their selfies to the International Women’s Day website.
Individually, we’re all responsible for our own thoughts and actions – all day, every day.
We can break the bias in our communities.
We can break the bias in our workplaces.
We can break the bias in our schools, colleges and universities.
Together, we can all break the bias – on International Women’s Day and beyond.
Will you actively call out gender bias, discrimination and stereotyping each time you see it? Will you help break the bias? We have a lot more work to do.
I try to do this through my Women Who Wow program, which aims to empower and highlight women.
Highlight a woman who wows you in the comments and join me in the Women Who Wow initiative.
About this Author
Stefanie Marrone advises law firms of all sizes, professional service firms, B2C and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients, attract new clients and achieve greater brand recognition and market share. Stefanie has worked with a broad range of law firms of all sizes over her nearly 20-year legal marketing career from Big Law, to mid-size firms, to boutique firms to solo practitioners. She also works with accounting firms,…
 
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